OUR VISION

“Smokable Hemp CBD—Huge! Incredibly exciting opportunities.”

 

That’s a quote from Wall Street’s pre-eminent tobacco analyst, Bonnie Herzog, of Wells Fargo Securities, addressing the North American Tobacco Organization’s annual convention in February of 2019.

 

We couldn’t agree more! We are The O.G. Reefer Co. makers of HEMPYS™ CBD Cigarettes.

Our vision is to create a category king brand that’s at the epicenter of the exploding CBD market and the massive cigarette market.

HEMPYS™ provide the best of both worlds. And an investment opportunity like no other.

 

What’s this mean from an investment standpoint?

A category king creates and develops a new market category. In today’s winner-take-all markets, the king of the category takes most of the profits.

 

Examples of category kings:

  • Amazon—online retail

  • IKEA—DIY furniture

  • Red Bull—energy drink

  • HEMPYS™—you get the idea

THE OPPORTUNITY

THE COMPETITION

THE AUDIENCE

THE MOVEMENT

Who’s behind O.G. Reefer Co., and HEMPYS™?

Read Patrick and Steffi's story.

OUR PRODUCTS

“Why are HEMPYS™ so popular?”
They replicate the entire tobacco cigarette experience, but with hemp.

HEMPYS™ CBD cigarettes are engineered to replicate every sensory and experiential input and output of a tobacco cigarette, while replacing the tobacco and nicotine with hemp and CBD.

HEMPYS™ satisfy tobacco consumers.

Experts speculate that the anti-anxiety effects of CBD counteract the effects of nicotine withdrawal. Anecdotal feedback from our beta testers and early consumers strongly supports this theory. And, as our good fortune would have it, tobacco smokers already understand this concept of substance offset. They are very educated about CBD and they are very willing to use cannabis products—especially CBD products. In fact, CBD products have already begun to cannibalize tobacco sales in the convenience store channel. It helps to think about it this way: hemp is to tobacco what marijuana is to alcohol. Consumers are increasingly using the one substance as a substitute for the other

HEMPYS™ deliver quality, consistency, convenience, and value in every smoke.

Our competitors’ hemp cigarettes use inferior-quality hemp, and then get worse from there.

But HEMPYS™ are just right.

They are USDA certified Organic hemp cigarettes at a great price. We start with Colorado mountain-grown, small-batch, full-spectrum hemp. Then they’re lab-tested for strength and quality. And they’re made with love in Colorado, of course.

HEMPYS™ provide a satisfying, full-bodied smoke.

Every HEMPYS™ burns at the same rate. Has the same number of puffs. Tastes the same. Draws consistently. And always has the same amount of CBD.

OUR TEAM

Meet the most impressive team to ever launch a hemp consumer packaged good brand.

Our team has done it all: launched and exited successful startups, managed household-name brands for blue-chip companies, done M&A for Big Tobacco. We’ve invented, launched, built, and exited marijuana, hemp, tobacco and alcohol brands, to name just a handful of the industries where we’ve excelled.

Patrick Og O'Malley

CEO & Co-Founder

Patrick built the world’s first licensed, plant-touching marijuana/hemp products and technology incubator and accelerator. Since 2014, he has consulted on three novel technologies for cannabinoid formulation, enhancement, and isolation. Patrick has also consulted, co-founded, or founded six cannabis CPG brands—including LucidMood. He’s seen more and done more in the branded CPG cannabis space than anyone in the industry. While managing the incubator, Patrick reviewed 300+ cannabis startups; so when he launched The O.G. Reefer Co. his top priority was to recruit a world-class team. Mission accomplished. Prior to the cannabis industry, Patrick—beginning in his second year of law school—founded and wrote all curricula and textbooks for an LSAT prep firm that he then grew to 250 instructors in 37 states, and which taught 15,000+ aspiring lawyers how to ace their law school entrance exams. His side-venture in therapeutic human tissue storage provided invaluable insights into how FDA actions will uniquely benefit The O.G. Reefer Co. He is also a licensed attorney in Colorado.

Steffi O'Malley

COO & Co-Founder

Steffi is a Jill-of-all-trades and an expert at getting things done. She started her long journey in the cannabis industry with a medical marijuana card in 2009 to manage her MS symptoms. Seeing a business opportunity after Colorado’s legalization, she and her husband, Patrick, created the world’s first plant-touching cannabis products incubator, as part of their licensed marijuana processing facility. From this incubator, The O.G. Reefer Co. was born, along with many other cannabis brands and technologies. With her personal passion for R&D, she developed HEMPYS™ cigarettes, making them the consumer-favorite, highest-quality hemp/CBD cigarettes on the market. As a co-founder, her current roles at The O.G. Reefer Co. include overseeing all manufacturing operations. Prior to the cannabis industry, she and Patrick created a national LSAT prep firm that assisted aspiring law students. In her earliest career, Steffi was the second-in-command and business manager for a private start-up high school/ski-racer academy following her graduation with a Bachelor of Arts (German & Political Science) from Colorado College. For the last 16 years, Steffi has been among Colorado’s top fundraisers for the National MS Society.

Benjamin Ray

CMO

Ben entered the cannabis industry in a big way, founding JETT Cannabis, a premium e-cigarette brand. After selling that interest, he provided consulting, branding, and digital marketing services for ten cannabis brands, including Foria, World Cannabis Week, and The Green Solution—a 17-unit dispensary chain. He later launched his own MJ rosin brand and a hemp CBD wellness company. Prior to cannabis, Ben was a branding and marketing pro. He was founder and chief growth officer for a digital agency with household-name clients including McDonald's (Global and USA), Geek Squad, Vail, Outward Bound, Chipotle, Jimmy John’s, Atkins Nutritionals, and many more CPG and QSR brands. When Ben sold to his partners—making this the second of his three successful agency exits—the agency employed 72 staff members in four offices globally. Prior to marketing, Ben was a career architect working on global projects. Ben’s unique mix of on-the-ground cannabis startup experience and blue-chip marketing savvy make him ideally suited to manage The O.G. Reefer Co.’s transition from startup to category king.

Bill True

Former Senior V.P.—Big Tobacco

No one in the world is more qualified than Bill to guide us as we lay the groundwork for an exit to Big Tobacco. During his 15-year tenure in Big Tobacco, Bill held several C-suite roles. He was Sr. V.P. of R&D at both Lorillard and ITG, both top-3 U.S. tobacco firms, and then CTO at Fontem, the vapor subsidiary of Imperial Brands. His main role was in M&A, to identify, acquire, and integrate startup brands into the parent company. He successfully brought three vapor startups into the Big Tobacco fold; now he's planning the steps to make The O.G. Reefer Co., his fourth successful Big Tobacco acquisition and integration.

Tony Alfiere

Cannabis CPG Guru & Pot Polymath

Tony has founded more cannabis CPG brands and companies than anyone else in the cannabis industry. During his 30-year cannabis industry tenure, Tony has done it all—from cultivation to retail and literally everything in between. In 2013, his focus shifted to cannabis CPG. He invented several novel products and delivery systems, around which he has built and exited multiple companies includingQuiglies, Therabis, The Gold Q, and more. He is a thought-leader, speaker, media commentator, and author (Pot Inc. pub. 2019). In addition to developing technologies and founding brands and companies, he advises an extensive client list on their cannabis cultivations and retail operations. Tony is also a co-inventor of our first patent.

Russell Fink

Digital Marketing Expert & Buzz Creator

Russell has been creating buzz for brands, bands, and buds for 25 years. He founded his current boutique firm to marry household-name brands with artists to create multimedia content. Previously, as Senior VP of Digital at both Sony and Universal, he orchestrated the global campaigns for a who’s who of A-listers including Ariana Grande, Justin Bieber, Bon Jovi, Rihanna, Pearl Jam, Kanye West, and Jay Z. Russell also worked closely with the Marley family, overseeing marketing and promotions for the Tuff Gong label. Prior to the music industry, Russell ran the marketing department for High Times Magazine. Highlights of his High Times tenure include registering the 4:20 trademarks and organizing the first Cannabis Cups.

Michael Friend

Chief Branding Officer

Michael is a brand strategist, creative director, and business consultant who has launched major brands and category leadership initiatives for General Motors, Duracell, Black & Decker, Pilot Pen, Scandinavian Airlines, Ricoh, and Timex. His HubSpot- and SharpSpring-certified inbound marketing agency specializes in the cannabis industry and represents brands including CBD-infused coffee and teas, health and beauty products, education and advocacy, and seed-to-sale software. His long and varied experience with category design is instrumental in our mission to be the category king of cannabis cigarettes.

Sierra Cooke

Sales & Marketing Wizard

Sierra has a multi-decade background launching and managing the on-the-ground marketing for alcohol brands from large to small, including multinationals (various Diageo brands, J&B Scotch, Grand Marnier, etc.) to mid-size brands (Belgravia Imports) and even startups (Punching Mule, in a can.) Sierra knows everything about launching a new alcohol brand—from top-level finance to getting the most out of street-team promotions. These skills directly apply to The O.G. Reefer Co., roll-out strategy.

Jeff Morrow

Ph.D., Weed Engineering

An MIT Sloan graduate and a Ph.D. of Industrial Engineering, Jeff says his education doesn’t get in the way of getting things done. The cannabis industry demands continual innovation; Jeff is such an expert in lean product development and lean manufacturing that the author of The Toyota Way cites Jeff as “a valued adviser in reading and helping edit my books.” Because we are creating a unique manufacturing ecosystem that can’t be copied, Jeff creates all of our manufacturing processes and custom equipment. His multifaceted expertise comes from managing teams at Boeing, Honeywell, and Bombardier, as well as software firms for computer-aided design and product lifecycle management. Most recently, Jeff “went to pot” and invented a patent-pending cannabinoid (solventless) extraction machine.

Paul Winter

Packaging Professor

Paul’s branding and packaging design experience isn’t just limited to his traditional creative agency experience, where he did branding work for Toyota, Mattel, and Linksys. Since 2000, he has also been the Senior Lecturer of Packaging Design & Communication at Otis College of Art and Design; so he's our point-person for all aspects of packaging and labeling design. This makes him instrumental because, in cannabis, far more than in any other CPG sector, excellent packaging design is crucial to a brand’s success. Elsewhere in the cannabis industry, Paul performed the branding and copywriting roles for the rollout of Weedmaps.com.

Laine Althen

Marketing Consultant: Branding and Special Projects

Laine is a global marketer who has led agency and client projects in digital marketing, branding, strategy, marketing process improvements, and sales. She has worked with international brands including Microsoft, T-Mobile, Nordstrom, Aveda, and RIGID. Laine’s communications skills, leadership abilities, and organizational vision for developing global brands and marketing processes makes her invaluable for identifying and managing all facets of O.G. Reefer’s growth.

Angie Wing

Art Direction & Design

Angie is a packaging and branding designer with a focus on niche branding for green startups. Most recently, she worked on the National Park Service "Find Your Park" campaign. She has also managed the social media accounts and created the visual data-communication legislative materials for the Colorado Wildlife Department.

Our outside professional service providers.

Rachel Pilloff

Patent Lawyer—Pilloff & Passino

Rachel’s specialty is genetics and utilization patents for agricultural plants and plant-related products. Her extensive experience writing and prosecuting both tobacco and pharma patents makes her the ideal lawyer to execute The O.G. Reefer Co.’s unique patent strategy.

Brent Johnson

Cannabis & Securities Lawyer—Hoban Law Group

Prior to joining the nation’s premier cannabis law firm, Brent assisted nearly 100 Silicon Valley tech startups. This gives him keen insights into the unique issues facing a startup—like The O.G. Reefer Co.,—that is primed to grow big and to grow fast. In his career, Brent has managed and executed over $2 billion in corporate, M&A, private equity, and capital raising transactions.

Jordan Cornelius

Certified Public Accountant—Cornelius CPAs

Jordan’s firm specializes in accounting services for marijuana businesses. They know all the truly unique quirks and angles of MJ tax accounting.

Doug Brown

Public Relations—Contact Hight Communications

Doug is a partner at a PR agency that specializes in the cannabis industry. He was instrumental in getting vital early media coverage for several startups that our team members were a part of.

TESTIMONIALS

“Where have these been all my life!?! I smoked for 20 years and quit 13 years ago. I miss it every day! HEMPYS is the best invention ever!”

Shelia L.

“@ogreeferco TY for my CBD cigarettes. They are much needed! They are amazing! I’m gonna order a carton." #anxietyrelief #painrelief

Jurzey Z

“I can’t believe how much HEMPYS look and smoke like cigarettes!”

Misskushprincess

“HEMPYS smelled great and smoked even better.”

Dan M.Head Shop Chain, Purchasing Manager

These are great for relaxing! I have a few
every day when I’m stressed and it totally does
the trick. I ordered more. Love them!! 🔥😘😘

DebbieAmazon Review

“We’ve been waiting for exactly this product!”

Denver Head Shop Owner

"These are great for relaxing! I have a few every day when I’m stressed and it totally does the trick!! I ordered more!! Love them."

Reviewer on Amazon.com

Hempys are Awesome! The budtenders all love
them and were basically in awe.

Jack M.Retail store owner

CONTACT US

For more information about HEMPYS™ CBD Cigarettes, O.G. Reefer Co., or investment or distribution opportunities, contact us. We look forward to hearing from you.