$10B market. Newly legal. No established brands. No FDA jurisdiction. Interested?
Cannabis—including hemp and marijuana—is now a legal and socially-acceptable consumer packaged good that has only just begun it’s meteoric rise. Tobacco industry observers agree that “smokable hemp is flying off the shelves” and that “CBD is where e-cigs was just a few years ago.” To confirm this for yourself, visit your local convenience stores, tobacco outlets, head shops and, increasingly, even drug stores and grocery stores. You’ll see shelves full of hemp-CBD products. This trend is real, it’s huge, and it’s here to stay.
HEMPYS™ CBD cigarettes are perfectly positioned at the intersection of the decline of the tobacco era and the birth of the cannabis era, and will profit handsomely from this massive market shift-over.
Tobacco cigarette smokers, whether from their own health choices, or forced by bans and taxes, are increasingly seeking-out acceptable, affordable, and/or legally available substitutes. There is precedent for a market shift, away from tobacco cigarettes and to a substitute product.
Exactly such a shift is happening right now from cigarettes to electronic cigarettes. This market shift-over began in 2009; electronic cigarette growth exploded, vaulting from $30M to $9B in 10 years. Despite the explosive growth of e-cigs, most consumers still prefer smoking over vaping. Why? There are many obvious health benefits that nicotine e-cigs—as well as smokeless tobacco, nicotine pills, patches, pouches, gums, etc.—have over combustion. Yet 14% of adult Americans are still ‘confirmed smokers’; they are stubbornly sticking with combustion.
Obviously, smoking isn’t just about the nicotine. If smoking were solely about nicotine delivery, everyone would have quit smoking decades ago. So why do confirmed smokers refuse to give up combustion, despite the obvious health benefits of nicotine Reduced Risk Products? There are practical reasons: RRPs can be pricey, complex, unfamiliar, etc. And there are primal reasons. Smoking provides confirmed smokers with a host of tactile, sensory, evocative, self-identification, social, ceremonial, and even ‘tribal’ inputs and outputs that only a combustion delivery system can replicate.
HEMPYS satisfy all of these.
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